No Bra Day is an annual observance on October 13 on which women are encouraged to forgo wearing a bra as a means to encourage breast cancer awareness. No Bra Day was initially observed on July 9, 2011, but within three years it had moved to October 13, the month of National Breast Cancer Awareness Month on social media are encouraged to post using the hashtag #nobraday to promote awareness of breast cancer symptoms and to encourage gender equality. Some users on social media sites also encourage women to post pictures of themselves not wearing a bra.
Some women embrace No Bra Day as a political statement while others prefer the comfort of discarding what they view as a restrictive, uncomfortable garment.
The observance has spread worldwide. The event was spun off a medical event in Toronto, Canada, that encourages breast cancer survivors to consider reconstructive surgery. First held on October 19, 2011, the medical event was named BRA (Breast Reconstruction Awareness) Day. It was adapted by an anonymous individual who conceived of No Bra Day as a way to encourage women to enjoy being braless and to become knowledgeable about breast cancer symptoms. The day is controversial as some see it as sexualizing and exploiting women’s bodies while at the same time belittling a serious disease
Despite the impact, this imitative has created, it has been criticized publicly BH some persons, who insist that the disease has no relationship with wearing bra or not, and that the awareness does not raise fund for breast cancer patients either
The tabloid website TMZ posted an item about “Happy No Bra Day” with an image of Selena Gomez wearing a see-through top. Another site featured a photo gallery titled “#NoBraDay: 15 Celebs Who Frolick About With Their Fun Bags Freed”. One of the issues with the concept is that breast cancer survivors who use prosthetics must wear a bra to conceal their disfigurement or wear prosthetics and inserts in their bra to make them appear “normal”Some critics have described the event as sexualizing and exploiting women’s bodies while at the same time belittling a serious disease.
Jean Sachs, CEO of Living Beyond Breast Cancer, thinks No Bra Day is offensive. “I mean breast cancer is a life-threatening illness. It has nothing to do with wearing a bra or not wearing a bra.” Gayle Sulik, founder and executive director of the Breast Cancer Consortium, said, “But we don’t really pay attention to what’s going on with breast cancer. That’s a hugely damaging impact of this sort of message